Lidl Christmas ‘22
Agency: Karmarama
Project: Lidl Christmas Campaign, 2022
Role: Creative Artworker
Lidl Christmas Campaign for 2022 was based all around the Lidl Bear. He was used across a wide range of channels in both print, digital and TV and quickly became the mascot for Christmas.
For this project I worked very closely with Creatives to layout various executions with an eye for detail in every piece we produced. As its the biggest campaign for Lidl, there were so many teams involved in the whole process from start to finish including; Creatives, Designers/Artworkers, Account Management and Producers.
Lidl Bakery ‘23
Agency: Accenture Song
Project: Lidl Bakery 2023
Role: Creative Artworker & Retouching
Lidl Bakery campaign idea based on customers tweets about Lidls’ Bakery items you can purchase instore. We shot and retouched all of these products internally, and creatively artworked every single layout that was produced for this campaign.
Assets included DOOH and Social with both animated and static.
Lidl Halloween ‘24
Agency: Accenture Song
Project: Lidl Halloween 2023
Role: Creative Artworker / Repro
A Halloween creative campaign inspired by the visual language of classic movie posters. I was involved from the scamping stage through to bringing the final visuals to life.
Deliverables included OOH posters and press executions. I was also responsible for repro and supplying final artwork to multiple publications, ensuring consistency and print quality across all formats.
Lidl Christmas ‘25
Agency: Droga 5 London
Project: Christmas, 2025
Role: Lead Creative Artworker / Designer / Repro
Lidl’s Christmas Campaign 2025 was built around the ‘More to Value’ brand line, using beautifully shot food and drink photography to hero the range and reinforce value at Christmas.
As Lead Artworker, I led the production of all magazine cover wraps, creating each layout and working directly with publications. I managed press schedules, repro, and colour proofing, ensuring consistency and quality across all outputs.
As the brand’s largest campaign of the year, the project required close collaboration with multiple teams, including Creatives, Account Management, and Producers, to deliver the campaign seamlessly from concept through to print.
Lidl Halloween ‘24
Agency: Accenture Song
Project: Halloween, 2024
Role: Creative Artworker / Motion Designer
We created the Halloween Toolkit, including a bespoke ‘Ghoulish’ 3D alphabet built entirely from scratch. I was responsible for individually crafting each letter, applying meticulous attention to detail and embedding a unique, spooky character into every letter.
A set of print masters including an animated OOH was then creatively developed in close collaboration with the wider team.
