The Army: 2022
Project: The Army Recruitment Campaign 2022
Role: Creative Artworker
The key objectives of the Army 2022 Recruitment Campaign focused on enhancing soldier training and education, utilising innovative elements such as robots alongside Army soldiers. Working collaboratively with Creatives, Producers, and Accounts, I played a pivotal role in creating a suite of OOH and DOOH, both static and animated .
This collaboration helped to effectively convey the message of training and education opportunities within the Army, aligning with the recruitment campaign objectives for 2022.
The Army: 2023
Project: The Army Campaign 2023
Role: Creative Artworker
Brand new Army recruitment campaign for 2023. Working very closely with Creatives, Designers, Producers and Accounts to create a suite of OOH and DOOH, both static and animated.
Co-ordinating successfully with other teams, helped the smooth execution of this campaign, ensuring that deadlines were met and resources were allocated efficiently. Overall, my role in this collaborative effort was instrumental in bringing the Army's recruitment message to life and attracting new recruits in 2023.
