The Guardian
Agency: Karmarama
Project: The Guardian Launch Campaign, 2018
Role: Creative Artworker
Launch Campaign for The Guardian, working on a brand new look and feel for this well-respected newspaper.
Collaborating closely with Creatives, Accounts, and Producers to create press masters that effectively showcase the updated brand identity.
By working closely with various teams, I ensured that the press masters accurately represented the new look and feel of The Guardian, aligning with the newspaper's values and vision. My attention to detail as an Artworker, helped to streamline the production process, ultimately contributing to a successful launch campaign that resonated with readers and stakeholders alike.