Collaborating closely with Creatives and Producers, I played a significant role in the design process of this Brand Campaign. This involved conceptualising the campaign's visual elements and exploring the use of a new typeface to convey the brand's message effectively.

Some of the DOOH formats incorporated some subtle animation to give a dynamic approach to engaging audiences in both static and digital environments. I have the ability to work collaboratively across various teams, contributing to the creative direction, and ensuring that the campaign aligns with Confused.com's branding guidelines.