Warner Leisure Hotels Brochure
Agency: Bourne Leisure
Project: Warner Leisure Hotels Brochure, 2014
Role: Concept Designer & Artworker
This brochure was the first in showcasing Warner Leisure Hotel's new branding.
I played a pivotal role in the rebranding efforts for Warner Leisure Hotels, right from the beginning concept stage through to execution, which also included sending to print and checking proofs from the printers. Collaborating closely with various teams and stakeholders, I ensured that the new branding reflected a modern and appealing tone while overseeing the design and artwork aspects.
I was also closely involved in photoshoots, providing hands-on creative direction to ensure the photography aligned with the new brand vision and strengthened the overall narrative of the brochure.
Warner Leisure Hotels
- Spring / Summer
Agency: Bourne Leisure
Project: Seasonal Concepts 2015
Role: Concept Designer & Artworker
I played a very dynamic role within a small team, collaborating to develop seasonal concepts that could carry Warner Leisure Hotels through the different seasons of 2015. Playing on the dual-sided nature of the attractions, I created a concept that played on words, adding a playful and engaging element to the marketing materials.
Incorporating design elements such as icons and cut-outs of key imagery helped to visually reinforce the concept, while the use of seasonal colours added vibrancy and differentiation to each season's marketing collateral.
Visuals included brochure adverts, emails, and iPad website design, showing versatility in adapting the concept across different channels, ensuring consistency and effectiveness in reaching the target audience throughout the year.
Warner Online Brochure
Agency: Bourne Leisure
Project: 2nd Screen Website (iPad)
Role: Concept Designer & Artworker
My role consisted of conceptualising and designing the 2nd screen website for Warner Leisure Hotels based on the 2013 brochure. It demonstrated an understanding of adapting traditional marketing materials for digital platforms. By creating an interactive website specifically tailored for iPad users, the primary aim was to provide guests with a seamless and engaging way to explore the various sections of the brochure, such as Dining and Activities.
The emphasis on interactivity enhancing the user experience, allowing guests to feel immersed in the content and enabling them to easily access the information they need. My input to both the design and concept ensured that the website effectively resonated with the target audience, aligning with their preferences and behaviours in navigating the online brochure content.
